Content optimization is important as they help to rank webpages higher in search engines and generates organic traffic to your website from various external webpages.
Some good tools for website optimization are:
Google keyword planner
Google analytics tool
Google webmaster tool
Google Adwords
Ahrefs
Copyscape
Moz SEO tools
Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. The closer the twokeywords are to each other, the higher the weight for that phrase.
Domain authority is the measure of strength and popularity of your domain in search engines. It is measured by Moz and your domain is ranked between 0 to100 depending on the popularity and trust. DA can be improved by good content update and also by building backlinks from other relevant domains.
Website traffic can be increased by various on page and off page activities. Various link building techniques such as guest posting, article submission, social bookmarks and classified ads help to generate good traffic. Social media optimization also helps to generate good traffic.
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