It really depends on the offer and targeting- (geo, ad unit etc...)
But right now mobile/ pops is performing extremely well. But again, it comes down to the offer. Perhaps you can let us know a bit more in order to assist?
There is a lot of good feedback given on this forum.
So many factors come into play. I think it really depends on the offer itself. CPM is good in the sense the profit margins can be higher but can be risky. It really comes down to the person, some are simply not comfortable testing other models. At the end of the day, I think if you have all...
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