We have been in this for a couple of years now, and the constant is that markets constantly change...however CPAs still work, our ratio of what is working and what is not hasn't changed.
We are 100% mobile, and for us It all depends on your market.
In markets where you are using carrier billing the key is to minimize the time it takes to get to the all-important sign up button...in the USA, where even mobile offers are credit card billed, pre-landers are extremely important...
We are 100% mobile and the largest difference is that in the USA products are credit card billed, in other countries they are carrier billed and as such we are always targeting specific handset/carrier combinations...the USA is more about pretenders and tours, etc.
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