Keep continue off-page optimization activities. But always use white hat SEO techniques. Don't go for black hat or too much anchor text while creating backlinks.
Whenever write content, always check it from spoyscape. It is a famous software whose paid version indicates you that how much copied your content is. It's results are very accurate. I am using it.
It is basically a software program that crawl, index your website and after that, give it a ranking according to the relevancy of search query by the user.
It depends on the products which are you selling. What products you are selling? Take keywords suggestion from Google Adwords Keyword Planner. It is the best.
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