At its core, AI enables machines to learn from data, recognize patterns, and make informed decisions. Machine learning, a subset of AI, powers many AI applications, allowing computers to continually improve and adapt without being explicitly programmed.
AI is no longer science fiction. It's...
In 2023, retail media networks have become full-scale data-driven entities. They are New Publishers of the post-cookie world, offering advertisers and brands their inventory and expanding their boundaries through programmatic advertising.
Today, according to IAB research, 92% of European...
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