The best way to promote the website is by doing the Search Engine Optimization.
1. It Improves the Website ranking in the Search Engine Results Page.
2. Brand Awareness.
3. Reachability.
4. Traffic and Sales.
In my opinion, SEO(Search Engine Optimization) is better compare to PPC(Pay Per Click). The SEO will give you organic-results(It will take time and Free/Unpaid one) where as PPC is Paid one(Instantly you will get results).
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