You don't do press all day long. When you have important news to share. Most of the big press news sites are no follow and updated the services, so you don't have to worry.
Focus your attention on content and you think - consumers/searchers would actually look. Don't create general content. Actually google updates panda and hummingbird was actually for this purpose, so that each and every business to be unique. Try and be different.
Each business strategy is different.
1. I sketch from zero all the work starting with the keywords analysis.
2. Move to content/contexts/headlines.
3. If It's a local business that's better - go with the Google map listing which is very important. If not I skip that. and go just with Google...
First off all your business needs help to be known. With the help of SEO which is not just a bunch of links you can get ranked, branded and get awareness on engines. It's a long process but you need patience.
I started 5 years ago part-time and all went full time. I guess the choice was done when the past work was becoming really not a pleasant place to work anymore.
The market is full with this kind of softs, that provides you fast, followers. Honestlly i am not a fan of this, auto stuff, and dont know some cases, with some high results from this,.
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