OWNR Wallet

Website Adaptability: Why It's Important and How to Check​

What Is Website Adaptability?​

Website adaptability refers to a website's ability to display correctly on various devices, such as mobile phones, tablets, and computers with different operating systems. A well-adapted website features straightforward navigation, contrasting elements, a vertical scroll bar, minimal animation, and fast loading times.

Optimizing and adapting a website for mobile devices is essential for two main reasons:

1. Search Engine Ranking: Search engines like Yandex and Google prioritize adapted web pages. Moreover, there is substantial evidence that websites following the "Mobile First" principle tend to rank higher in search results.
2. Increasing Visitor Conversion: Through optimization, you can significantly boost the number of visitors who take the desired actions on your site, possibly by up to 60%. Conversely, if your site displays incorrectly on smartphones, you might lose potential customers.

Website adaptation helps retain visitors, engage them with your products or services, and ultimately increase sales. People prefer exploring and shopping on beautifully designed landing pages, while a poorly executed layout often leads to users closing the tab.
There are specialized services available that can show you how your website appears on different devices. All you need to do is enter your page's URL, and within a few minutes, you'll have a test result indicating your site's adaptability and any potential issues. You'll be able to see how your pages look on mobile devices, receive test results, and get advice on resolving any problems.

Conclusion​

Website adaptability for various devices plays a crucial role in increasing conversion rates, developing your website, boosting product or service sales, and reaching a wider target audience. Users tend to spend more time on a page with correct formatting, legible text, clear images, fast loading times, and are more likely to take the desired actions. Specifically designed optimization services can help you identify and address potential issues, creating an ideal resource for potential customers.

How to Calculate ROI in Traffic Arbitrage?​

OWNR WalletOctober 12, 2023
One of the most common terms in traffic arbitrage is ROI, and everyone working with traffic knows that the higher the ROI, the better. This metric is also a key indicator in most cases, allowing you to assess the success of your advertising campaign.

For a more informed and accurate analysis of the results of your campaigns, webmasters need to calculate how much money they spent on the campaign as a whole and what percentage of their investment has returned to them as net profit. This helps in conducting a more thorough analysis of the work done and its subsequent optimization.

What is ROI?​

ROI, or Return On Investment, is a measure of the profitability of an investment. In simple terms, it is a coefficient that shows whether your investment is profitable or not. This parameter is calculated as a percentage, where the lowest boundary is -100%, and there is no upper limit for positive percentages.
It's important to start monitoring ROI right from the beginning of your advertising campaign, for example, using a tracker, as this metric provides a clear picture of the process.

How is ROI Calculated?​

To calculate ROI, you need to consider two metrics: the total budget spent and the revenue generated at a specific point in time. Expenditures typically include all the funds spent on the campaign, such as purchasing resources, using services, hiring technical specialists for design or landing page adaptation, and so on.
The formula for calculating ROI is quite simple:

(Return - Investment) / Investment × 100%​

For example, if your advertising expenses were $6,518 and the revenue was $11,417, then the campaign's profit is $4,900. Calculating according to the formula: (11,417 - 6,518) / 6,518 × 100% = 75%. In this example, we see that the result is positive.

What Are the Different ROI Concepts in Traffic Arbitrage?​

Apart from a positive ROI, webmasters can also encounter negative and zero ROIs. Let's delve into these concepts:

1. Negative ROI: This is a scenario that every webmaster faces in their work. However, it's important to understand that every budget spent and campaign that results in a negative ROI provides an opportunity to gain valuable experience.
2. Zero ROI: This means you've managed to recover all the advertising expenses but haven't earned any profit from it.

In such cases, webmasters should analyze the entire process in detail to understand the chain of actions that led to these results and determine what steps to take for improvement. It's worth noting that ROI figures are relative and depend on the traffic source, the offer the webmaster is working with, and their budget. Often, even a 10-20% ROI is considered a good result.
For example, a webmaster who spent $1,000 on an advertising campaign may consider a 100% ROI successful, whereas a webmaster who spent $10,000 might be satisfied with a 10% ROI. It's evident that success is individual for each case.

How Can You Increase ROI?​

To boost ROI, webmasters can take several actions:

1. Analyze the entire campaign, review each component, and run new tests for optimization (target audience, targeting, creatives, landing pages, translation quality, etc.).
2. Review the timing of the advertising campaign launch and compare it with customer support hours.
3. Check the loading speed of the landing pages you're using.
4. Ensure that all technical settings are correct (links, postbacks, lead delivery to the affiliate network).
5. Communicate with your affiliate manager to update and verify all information about the GEO, offer, and any issues from the advertiser's side.

All these actions should be performed comprehensively, dissecting each point in detail. If you're experiencing negative or zero results, it's not necessary to stop your traffic immediately, as things may improve over time. Implement this action plan when you've observed negative trends for several days.

What Other Metrics Should You Consider?​

Let's look at a few other important metrics for assessing the success of an advertising campaign:

1. ROMI (Return on Marketing Investment): In traditional marketing, this metric measures the return on investment in relation to the total budget, which can include designer services, copywriting, technical specialists, ad placements, and more. Webmasters calculate ROMI to gain more precise data about the expenses related to the elements used in their campaigns.
2. Formula: (Return - Investment) / Investment × 100%
3. ROAS (Return On Ad Spend): This metric measures the efficiency of an advertising campaign, showing how much money a webmaster earns for every dollar spent (it can be calculated as a percentage or in monetary terms). It focuses solely on the costs and returns related to the specific campaign being analyzed.
4. Formula: (Return / Investment) × 100%

In summary, the ability to accurately calculate ROI, ROMI, and ROAS is a necessary skill for webmasters to analyze, take timely actions, and optimize their work. It's important to remember that any ROI result provides you with experience, knowledge, and insights on how to proceed.
Wishing you a high ROI!

What to Do with High Lead Costs in Crypto?​

Often in advertising campaigns, regardless of the source, the cost per lead (CPL) can be significantly inflated. At first glance, everything may seem fine with the creative, the pre-landing page converts, and the offer is well-selected. Let's explore the reasons why traffic costs are rising and how to reduce them.

Non-converting Creatives:​

Your creative should demonstrate the benefit for the customer or reflect their desires. If it's dull, doesn't convey what can be gained from the investment, or where the money goes, expect a corresponding low conversion rate and high click price (not to mention lead costs).

How to Solve It:​

Use your imagination, hire a creative designer, or employ proven methods. One such method is using incentivized traffic. For example, for the same Tesla offer, you can use a creative that offers the customer ten company shares in exchange for their contact information. Yes, the conversion rate may not be high, but such an approach can be effective, especially for new offers.

Non-converting Pre-landing Pages:​

Your designer may work wonders, and the creative's KPIs may be high, but the pre-landing page can ruin everything. A high cost per click might be due to poor storytelling, unrealistic testimonials, and unclear form fields. People don't believe and exit.

How to Solve It:​

Based on testing, you need to revamp all problematic elements. Rewrite the story, make the contact forms attractive, and work on the testimonials. You must believe in what you're offering yourself. To reduce lead costs on the pre-landing or landing page, you can use quizzes. These are small questionnaires where customers are asked to fill out a brief survey, after which they receive a personalized offer, investment advice based on their zodiac sign, and more. It's limited only by your imagination. In the end, you collect the lead's contact information and pass it to the broker's call center.

In Conclusion:​

The main problems leading to increased click and lead costs are burnt-out offers, poor creatives, and non-converting pre-landing pages. Stop wasting your budget in vain. Utilize available solutions and increase the conversion rate of your advertising campaigns.

Visit our site

Cryptocurrency Vertical Overview: GEO, Approaches, Operational Features​

The cryptocurrency industry is gradually taking over the world: applications, the financial sector, games, and even a blockchain-based Wikipedia have emerged recently. This is not surprising, as blockchain, despite its shortcomings, offers numerous advantages to modern society.

Cryptocurrency Vertical Overview​

Cryptocurrency allows you to make deposits in casinos that are prohibited in certain countries, transfer money without SWIFT, and bypass sanctions. Crypto is a profitable investment and a way to earn money for many.

In some countries, more than 20% of all payments are accepted in cryptocurrency:

The cryptocurrency vertical is relatively new in the market, and discussions about it began even later. For example, the first cryptocurrency offers appeared in 2016, and they were not widely known, mostly operating privately. Additionally, advertisers often imposed their terms and frequently trimmed traffic.

In 2019, public affiliate networks started emerging, offering cryptocurrency offers to a larger number of webmasters. However, this vertical is still not as well-studied as other directions.

There are hardly any case studies on cryptocurrency offers, webmasters who consistently work in this niche do not often share their results, and approaches and strategies are not widely discussed in the media.

Payment Models in the Cryptocurrency Vertical​

With cryptocurrency offers, CPA (Cost Per Action) is the most commonly offered payment model. The desired action is typically defined as a deposit or course purchase, but you can also find offers with RevShare (Revenue Share) or CPL (Cost Per Lead) payment structures.

Traffic Sources for Cryptocurrency Offers​

Direct advertising of cryptocurrency offers is prohibited on many platforms. The main traffic sources include:

1. Facebook
2. UAC (Universal App Campaigns)
3. TikTok
4. SEO (Search Engine Optimization)
5. Email marketing
6. Push notifications, pop-unders, teasers
7. YouTube

For example, if you are interested in long-term results, SEO can be an ideal option. Moreover, many GEOs have a strong demand for quality websites, making it relatively easy to rank in the top search results.

Advertising networks can yield decent conversions, but you should choose networks that are free from bot traffic. Rely on feedback from other arbitrageurs when making your selection.

When choosing a traffic source, consider the requirements of the advertiser. We recommend consulting with a manager to approve your planned traffic source.

Working with the Cryptocurrency Vertical​

The target audience for cryptocurrency offers is very similar to those who gamble and place bets. These are people who derive excitement from the investment process and those who want to earn money through cryptocurrency.

Most often, this audience consists of men aged 25-55, but in recent times, women have also joined the ranks of crypto investors. There is a perception that the target audience for cryptocurrency offers consists of individuals with above-average income, but this is not always the case. In many countries, especially Tier 3 countries, people want to earn with cryptocurrency, but their salaries are significantly lower than the average.

Suitable Creatives for Cryptocurrency Offers​

Various approaches are used to work with the cryptocurrency vertical. Often, the focus is on the potential to change one's life, become richer, and more successful. We will discuss a few approaches, but you may discover your own approach that yields better conversion rates.

Elements of Luxury​

These creatives often feature expensive cars, currency, yachts, restaurants—any luxurious elements that future investors dream of, especially those earning only $500 per month in an unloved job.

You can add messages like:

• "Working 2 hours a day, I saved up for a new car in a month."
• "I no longer go to my hated job and earn money from home."
• "I forgot what my despised boss looks like and started a new life."

When creating creatives, consider the mentality of the target country. Use localization; for example, if you are targeting South Korea, remember that they like foreign cars and various income-earning schemes. In Canada, flags of the country and local currency can be added for an extra conversion boost.

Logos of Well-Known Exchanges or Cryptocurrency Names​

A hypothetical exchange like "3 Cryptocurrencies" is likely unknown to most consumers, just like the token "QMALL." However, Binance and BTC are well-known names, increasing the likelihood that people will click through to the pre-landing page.

Creatives for News or Video Formats​

An old but still effective approach is to create creatives in the form of live streams, news articles, or videos. However, it's essential to create such creatives with context, presenting them as news for those interested in earning with cryptocurrencies. Otherwise, for instance, if you feature a photo of a girl in your creative, you risk attracting individuals interested in meeting her rather than investing.

Success Stories​

A successful success story is something that converts regardless of the vertical. Ideally, collaborate with a local resident and develop an entire package: creative + pre-landing. Many people relate to such stories and are more inclined to make a deposit.

You can also create creatives with cryptocurrency price growth charts or famous personalities. Lately, creatives featuring popular individuals who share how they succeeded through crypto have been actively used.

If you lack ideas for creatives, consider consulting a manager—they can help you find a current and effective approach or advise on what works for your chosen offer.

Suitable Pre-Landing Pages for Crypto Offers​

We'll also discuss pre-landing pages as they greatly affect conversion rates. Poorly designed pre-landers can lead to terrible traffic quality for affiliates, and sometimes, pre-landers fail to warm up the audience adequately, resulting in leads dropping off before reaching the main landing page.

We'll suggest several options, but the ideal approach is to test different pre-landing pages. The approach, format, and concept of a successful pre-lander depend on the GEO, your creative, and the traffic source you're using.

Notable Personalities Teaching Earning​

You don't necessarily have to feature individuals from the crypto or financial markets. Explore the characteristics of the GEO and choose people who are popular there. For example, below is Philip Evans, Senior Advisor of the Boston Consulting Group.

Quick Income​

Such landing pages are suitable for creatives promising easy earnings. For instance, you can tell the story of an investor who invested their savings in crypto, earned ten times more, and quit their disliked job.

News Websites​

Another pre-landing page option is a news story about someone who earned a substantial amount of money. For example, the landing page below tells the story of a family that earned $2.5 million.

Advantages of Running Crypto Offers​

We surveyed arbitrageurs who work with crypto and identified the main advantages of working in this vertical:

1. High lead payouts.
2. A wide selection of GEOs. Cryptocurrency is relevant in any country, as people use it to earn or preserve their savings, as well as for money transfers. Crypto is used in both poor countries like Nigeria and wealthy ones like the United States.
3. Larger budgets from advertisers. If webmasters generate high-quality traffic, advertisers are willing to discuss individual working conditions and increase payouts.
4. A vertical with a lot of potential. The cryptocurrency market is not yet oversaturated, and there are numerous offers and potential users.
5. Minimal hold time. Our crypto offers have a hold of only 7 days.
6. Fewer bans compared to other gray verticals. While cryptocurrency falls under gray offers, accounts promoting crypto are banned less frequently than those in gambling or nutra verticals.

The cryptocurrency audience is very similar to gamblers, but your ROI will be significantly higher. For example, if you have the same number of conversions and leads, your ROI in gambling might be 200%, while in crypto, it can be 500% or higher.

Drawbacks of Working in the Crypto Vertical​

It's essential to mention the drawbacks you may encounter:

1. Testing will require a substantial amount of money and time. This vertical values quality over quantity, and testing can cost up to $1000.
2. High competition. While the market isn't oversaturated, competition in the crypto vertical is intense. Not all arbitrageurs play fair, and there is a high percentage of complaints regarding creatives from competitors in the crypto vertical.
3. High entry barrier. Crypto isn't for those who can't afford expensive tests and expenses. It's believed that the minimum amount to start is $500-1000, but in reality, it depends on your luck. Some find a winning combination on the first test, while others may need ten attempts.

Conclusion​

Working in the crypto vertical is not as easy as it may seem. There are very few case studies, and no one is eager to share their approaches or insights for different GEOs and offers. However, it is one of the most profitable verticals currently available.

If one is pondering the reason behind the imposed $25 daily spending limit (screenshot #1) on their Facebook accounts, it generally relates to rejected advertisements. According to my tests, it seems that 2-3 rejected ads are sufficient to trigger this limitation.

How did I determine this?

Aside from the explicit mention by Facebook in screenshot #1, information about the reasons can be found in the results of querying the Private API - refer to screenshot #2.

P.S. The query parameters, if needed, are as follows:

{"id": "youraccountid", "startTime": null}
doc_id: 6233091253412362

Instructions on how to use the Private API were provided on the channel.

P.P.S. To remove the limitation, continue directing traffic to this account for a week or more - and perhaps luck will be on your side .

A Comparison between HTTP and SOCKS Protocols

In the realm of networking and internet communication, protocols play a crucial role in facilitating data exchange between devices and systems. Two such protocols, HTTP (Hypertext Transfer Protocol) and SOCKS (Socket Secure), serve distinct purposes but are essential components of modern internet communication. This article aims to highlight the differences between these two protocols and explore their unique features and use cases.

Read more: https://telegra.ph/A-Comparison-between-HTTP-and-SOCKS-Protocols-08-30

Post-literacy about proxies for Facebook Ads

So, let's briefly go through the types of proxies:

1. Server-based - located in data centers and suitable for services like statistics/auto-filling, and on IPv6 addresses, you can generally work with anti-detection tools, but not on the weakest accounts. They are sold for a limited time, without traffic-based billing, cost very little, and have a normal speed. There is no IP address change via a link.

2. Residential - their IP addresses are presented as real home internet users' addresses, often sold addresses obtained through botnets or special applications. They are relatively expensive and not very stable (for example, because users can turn off their computers at any time). They are often sold with IP address changes over time - like every half an hour, etc. Billing is usually based on traffic. It doesn't make much sense to use such proxies on a permanent basis, except for working with trends. However, they are excellent for breakthrough strategies.

3. Mobile - purchased SIM cards from one or several operators are inserted into USB modems, after which a farm is set up. Billing can be based on both traffic and time, plus they usually provide a link to change the IP address (i.e., to restart the modem). They cost several tens of $$ per month. They are ideal for day-to-day work and can handle dozens of accounts.

VDS vs. VPS: Virtual Servers at a Crossroads​

VDS stands for Virtual Dedicated Server, while VPS stands for Virtual Private Server. These terms are often used interchangeably and can refer to similar hosting solutions.

VDS or Virtual Dedicated Server typically refers to a hosting service that provides users with a virtual server that mimics the capabilities and functionalities of a dedicated physical server. It offers a higher level of control, flexibility, and dedicated resources compared to shared hosting. With a VDS, you have more freedom to customize your server settings and install software as per your requirements.

VPS or Virtual Private Server is also a virtualized server environment that provides a private and isolated hosting environment within a shared physical server. It offers similar benefits to a VDS, such as dedicated resources and flexibility, but it may have slight differences in terms of technical specifications or management options depending on the hosting provider.

When choosing between VDS and VPS, it's important to carefully consider your specific needs and requirements. Both options provide a higher level of control and resources compared to shared hosting, but VDS might offer more extensive customization options and dedicated resources. It's recommended to review the hosting packages, features, and specifications provided by different hosting providers to ensure they meet your specific needs before making a decision.

Can you run ads from LinkedIn in 2023: Understanding Arbitration from this Source
​

What if we tried working with platforms that aren't as commonly heard of? For example, with LinkedIn, where there should be a lot of traffic from Tier 1-2 countries, consisting of financially capable individuals who aren't tired of advertisements?

In this article, we will try to figure out if it's possible to generate traffic from LinkedIn in 2023, which verticals are suitable for ad campaigns, and how to obtain traffic from this platform.

What you need to know about LinkedIn:​

LinkedIn is a platform for making professional connections. Currently, there are over 850 million registered users on LinkedIn worldwide.

More than 40% of LinkedIn users visit the platform daily. While the platform is international, it is most commonly used in the USA, India, Brazil, China, and many European countries.

LinkedIn is geared towards the professional community, and most users are connected to the business sphere. This creates a favorable environment for business-oriented advertising campaigns. Additionally, LinkedIn is used for classic verticals that aren't related to work or B2B.

The platform offers various ways to share content, including text posts, images, videos, and articles, providing ample opportunities to achieve User-Based Targeting (UBT).

Verticals for running traffic on LinkedIn:​

LinkedIn is a platform with a substantial amount of financially capable and educated traffic. This means that offers related to enlargement, bedroom issues, utilities, or sweepstakes won't be suitable here. However, offers where payments are involved would be appropriate. You can focus on verticals such as:

• Cryptocurrency
• Gambling and betting
• Beauty products and dietary supplements
• E-commerce products
• Information products
• HR-related offers
• Dating and adult content
• Education

Some campaigns can be run through LinkedIn Ads without cloaking, while others might require cloaking, and for some, you can utilize UBT.



Working with LinkedIn can be done through two avenues:

1. Using LinkedIn Ads
2. Generating User-Based Traffic (UBT)

In the first case, the platform has stringent moderation, and grey verticals would need cloaking. The second option is more complex but allows for running campaigns related to cryptocurrency, dating, adult content, and even various scams.

LinkedIn Ads:​

To enter LinkedIn Ads, you need to visit business.linkedin.com and click on "Create Ad". Afterward, fill in a couple of lines, agree to the platform's rules, and access the ad campaign dashboard. The structure of LinkedIn Ads resembles Facebook Ads.

There are advertisements, campaigns, and ad sets. You can test campaigns, analyze the audience and their behavior on your site, and gather conversion data. Just like Facebook, there's a Business Manager (BM) for managing multiple ad campaigns simultaneously.

By default, when creating a campaign, you have two goal options: increasing reach and increasing website visitors. But in the advanced mode, additional goals become available.

You can target by region, profile language, company industry, job levels, and responsibilities.

UBT:​

Obtaining UBT from LinkedIn follows similar principles as other platforms. You will need trustworthy proxies, an anti-detection browser, and warmed-up accounts with completed information.

You can build a target audience within your contacts and post content with links to your offers. A downside of this method is that if your accounts are frequently reported, they might get blocked.

You can also engage in comment and private message spam. Currently, there's software available online that automates message distribution or contact adding. For example, in LinkedIn, you can see who visited your profile, so you can find software that automatically visits the profiles of your target audience.

UBT can be used for dating, scams, or cryptocurrency offers. Some manage to run HR, travel, and education campaigns this way. It all depends on your creativity.

For instance, there was recent news about a woman who managed to scam a user out of $9.2 million over a year. She initiated contact with him through LinkedIn.

Other uses of LinkedIn:​

Apart from arbitrage, you can:

• Compile databases of potential employees and employers and sell them
• Gather databases for email campaigns and sell them
• Develop software for automating UBT acquisition
• Search for investors for projects
• Discover new advertisers
• Enhance brand visibility
• Improve profiles on other social networks and monetize them

LinkedIn provides a platform with relatively high-quality traffic. For instance, LinkedIn has a lot of traffic suitable for OnlyFans since the audience here is busy with work and has disposable income for various subscriptions.

In conclusion, LinkedIn is a platform where you can generate traffic for all your familiar verticals. Moreover, the quality of this traffic can be quite high if you use sound approaches. There's relatively little information about LinkedIn specifically for affiliate marketing. However, large teams often seek specialists for this platform, indicating that advertising is thriving there, most likely successfully. If mainstream sources aren't your preference, consider focusing on LinkedIn and testing traffic generation from this platform.

How to drive traffic from Reels in 2023

About YouTube Shorts removing active links, which everyone knows. Many webmasters using UBT with Shorts seek alternatives. What about Reels?

What to know about Reels?
Reels are short Instagram videos for any user. Up to 60 seconds per reel. Algorithms promote videos based on views and interactions.

Growing interest in Reels.
Preferred in some regions over TikTok/Shorts, e.g., India.
Stats: 9 in 10 users weekly watch Instagram videos.
53.9% Instagram Reels' audience is male, 46.1% female.
Up to 675.3 million users can see Instagram Reels ads.Global audience with free traffic potential.

Read more: How to drive traffic from Reels in 2023