I would start with a good seo plan related to what your site is all about. You want rank high on relevant high volume search terms. That seems to be the best way of getting targeted traffic.
It seem you get the best results with mix of adsense or something like it, and a affiliate program of something your visitors would be interested in. Never put your chips in one bag.
More the better, I don't think you can do to many articles, I mean quality articles. I try to submit at least 4 a weak. I still feel that is not enough. But each his own.
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