More reasons to have land or pre-lend pages:
Some of offers forbid to drive traffic direct to their pages
On your LP you can get more data about visitors and make some manipulates to prevent lose traffic
Quality traffic - paid ads GAdw/FB (with minimal click cost) OR as writed below SEO
Traffic that little "smells" - some popunder/clickander & other types traffic network (like ZeroPark & etc)
Because Google Analytics is end point system, and used e.g. offer owners/advertisers, and many adverts didn't love to share their GA data.
As a webmasters we usally use this chain "[traffic source] > [TDS] > [Offer Website/App]" - in this case better place for gather webmaster analytics is TDS...
About time spent: Check this screenshot - it shows how much time spent users in my app per day.
About Retantion Rate: It is more not about time, but about how much users (app, website, service & etc) still stay with you on exact period. Simple example: You start period with 100 customers and...
Not sure that understand your question right:
If we talk about CPI, and you have access to other analytics after install - You can measure RR, custom events, reward chekpoints and all all all... Just use mobile trackers like MAT, Adjust, Flurry.
That analytics builded on Unique IDs of each...
My opinion is wrong way to think that Facebook (or another source) is expensive. First is understanding of your Goal, that - help you to set up right targeting (and sources can five you that targeting), segmentation and make kontext.
For example most popular mistakes:
targeting - try to...
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