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Recent content by michaltm

  1. M

    Seeking Help Search Arbitrage on Facebook - is my approach correct?

    I was trying to advertise some different search arbitrage campaigns, like house renovation services, data analyst degrees etc. Result was always same - campaigns had most impressions in 65+ groups, but cost per lead was lower in younger groups. However younger groups had way less impressions of ad.
  2. M

    Seeking Help Search Arbitrage on Facebook - is my approach correct?

    Hey! I'm running search arbitrage campaigns with Facebook ads in the US and wanted to get opinions on my current approach: I'm creating campaigns optimized for maximum number of leads, with 20 ads per campaign (each in a separate ad set). Each ad has 1 image/video, 5 headlines, 5 primary text...
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