I was trying to advertise some different search arbitrage campaigns, like house renovation services, data analyst degrees etc. Result was always same - campaigns had most impressions in 65+ groups, but cost per lead was lower in younger groups. However younger groups had way less impressions of ad.
Hey!
I'm running search arbitrage campaigns with Facebook ads in the US and wanted to get opinions on my current approach:
I'm creating campaigns optimized for maximum number of leads, with 20 ads per campaign (each in a separate ad set). Each ad has 1 image/video, 5 headlines, 5 primary text...
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