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Recent content by Michael38

  1. M

    Setting up Split Tests on Facebook

    That makes sense. Basically, unless we have learned data the optimization process done on just fb data can be pretty inaccurate. However, you can probably learn location based on someone's IP, then derive housing and income data based on that. But the IP won' t show you data like age and...
  2. M

    Setting up Split Tests on Facebook

    I like that idea. I guess it requires much more conversion data though to find a trend in there, but definitely a thorough way to do it. Are you suggesting then that facebook's "auto optimization" and their algorithm are not to be relied on?
  3. M

    Setting up Split Tests on Facebook

    It makes sense. Once we reach 10+ sales and pause the other ads how do we approach the next steps? Do we look into the data and find what kind of audience converted best and thus adjust targeting?
  4. M

    Setting up Split Tests on Facebook

    Are you saying then that for every ad within a test there should be at least 576 clicks and roughly 11 sales to be able to say which group performs the best? Or is it per all the ads altogether. If I´m testing A vs B vs C that all lead to the same offer, do I need 576 for each or altogether...
  5. M

    Setting up Split Tests on Facebook

    Are there any resources you would recommend to study more about campaign optimization or is this insight acquired mostly by testing and experience? The reason I´m asking is because everywhere I read people keep saying just split test age groups, then a couple images, some headlines, I see...
  6. M

    Setting up Split Tests on Facebook

    The goal is to get a campaign profitable, while also capturing emails to promote offers on the back-end. That´s true, stuff like repeat sales and lifetime customer value is something I cannot calculate without data, that´s why I don´t really bring it into the equation. The point is to have...
  7. M

    Setting up Split Tests on Facebook

    I understand one can reach pretty high CTR by making false claims etc. which is not what we´re after. What I look at is the furthest point within the campaign I can optimize for. Between the ad and the offer I collect emails of people that go through the landing pages. Since I have no option...
  8. M

    Setting up Split Tests on Facebook

    1; There were around 43 million people within the targeted interest and the Ads reached nearly 3000 people altogether until one of them had above 95% confidence level on the statistical significance calculator. 2; I´m not sure how to find out ? Also, from what I´ve heard even duplicated...
  9. M

    Setting up Split Tests on Facebook

    I launched a couple ads just to get an idea of what´s working. Let´s say ad A, B, C. Ad A outperformed ads B and C combined by around 300%. So I declared it a winner. Then I created a new campaign in Ads manager (as it wouldn´t let me change the original one into a facebook split test), used...
  10. M

    Testing angles question

    How did you come up with 576? Also could you advice how people normally go about testing angles then?
  11. M

    Testing angles question

    Hi guys, I´m about to launch my first campaign on facebook soon and trying to wrap my head around testing angles. So, let´s say I come up with multiple angles A, B, C.. How do I do A/B split test of them ? I get the idea with everything else, like creatives or headlines, you just test one...
MI
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