I like both SEO and PPC,
Why?
In SEO, you will get targeted traffic if you get first-page ranking and costing is much less than PPC. Many people say that your hard work goes in vain due to Google penalty, but I will say that if you follow white hat method then there is no problem of any...
I think if you are following white hat methods then you will face no problem from Google. Everybody is looking for new traffic source, but SEO is the best traffic source for me. I also use Adwords for more super targeted traffic.
Best way to check is through your web master tool. It suggests how many bad links pointing to your site. After that you can remove it through LinkDetox
If you are new then before jumping you should have proper knowledge about long tail keywords, competition, site structure, link building process, authority backlinks etc etc.
I will always suggest for white hat seo as it is safe and long term solution.
Sometimes people find shortcuts that time...
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