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Why does my site rank below my competitors?

Chrissy Poo

New Member
affiliate
My site is ranked on page 1 of google.co.uk for the terms "trough lights" and "trough lighting" which is good.

The thing I dont understand is why my site ranks below another.

There is a website called troughlighting.co.uk which ranks higher than my site which is trough-lights.co.uk for both the terms above.

I cant see that much difference between the two. They are both using the same ecommerce package. I also think my keywords should be better.

Can anyone sport any changes I should make? or reasons why the other site is above mine?


Thanks is advance.
 
Contributing factors for SERPs for any given keyword are:

Keywords in domain;
Keywords in page title;
keywords in page file name;
keywords in <h1> tags;
keywords in "alt"
keywords in internal link anchor text;
keywords in backlink anchor text;
keywords in image file names;
CTR from SERPs
content technical quality i.e. W3C compliance;
page load times;
domain age;
quantity of backlinks to site/pages;
quality of domains in which backlinks sit;
age of backlinks;
topical proximity of domains in which backlinks sit;
topical proximity of any domains which appear in outgoing links.

That's all I can think of for now.
 
Last edited by a moderator:
Hi,
I my opinion it is just the matter of content. you have not used content on your site whereas second one has used a well formatted content. Otherwise your site should be above that site.

Regards
John
 
i think you should check the backlinks of your competitor :D

that's the best way to know why they're on top :D
 
My site is ranked on page 1 of google.co.uk for the terms "trough lights" and "trough lighting" which is good.

The thing I dont understand is why my site ranks below another.

There is a website called troughlighting.co.uk which ranks higher than my site which is trough-lights.co.uk for both the terms above.

I cant see that much difference between the two. They are both using the same ecommerce package. I also think my keywords should be better.

Can anyone sport any changes I should make? or reasons why the other site is above mine?


Thanks is advance.

I think one of its possibilities why your site ranks below your competitor is that they have gathered more quality backlinks from UK Based Sites.
 
Go to yahoo site explorer, and see which top sites are linking to his website.

Then ask those websites to link to your too.
 
Contributing factors for SERPs for any given keyword are:

Keywords in domain;
Keywords in page title;
keywords in page file name;
keywords in <h1> tags;
keywords in "alt"
keywords in internal link anchor text;
keywords in backlink anchor text;
keywords in image file names;
CTR from SERPs
content technical quality i.e. W3C compliance;
page load times;
domain age;
quantity of backlinks to site/pages;
quality of domains in which backlinks sit;
age of backlinks;
topical proximity of domains in which backlinks sit;
topical proximity of any domains which appear in outgoing links.

That's all I can think of for now.

Kudos surreypcsupport. Guys... This is a checklist everyone should use to optimize their webpage. You can't go wrong with it..
 
another facror is maybe the content of the site is much better than your sites content. Using the targetted keywords.
 
Right, you should analyze your competitor's site to dig the difference and do a little better. Usually, backlinks, title, meta descriptions, contents would be the top factors. :)
 
MI
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