I have a PPC campaign running on MSN AdCenter for the last few weeks.
I just noticed that the number of clicks MSN AdCenter records (and, thus I'm paying for) for a typical day is typically higher than the number of "hops" (that's what ClickBank calls recorded page views). Sometimes it's only a few, but other times it's more than half.
Is there an obvious thing that's going on here that I might be doing wrong or not thinking about?
I just noticed that the number of clicks MSN AdCenter records (and, thus I'm paying for) for a typical day is typically higher than the number of "hops" (that's what ClickBank calls recorded page views). Sometimes it's only a few, but other times it's more than half.
Is there an obvious thing that's going on here that I might be doing wrong or not thinking about?