I had kind of "success" with thumbplay. After analyzing data some carriers were showing some promise. The only problem was low volume on Jumptap because of low ctr and because I was focusing on other campaigns I dropped this one...
I typically run pay per call offers through mobile search. Primarily adwords mobile as they occupy the vast majority of the mobile search market. The traffic isnt cheap but a good pay per call offer will often convert at north of 40% making it doable.
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