What was the impact of video on your homepage?

[RyanKempe]

did you create a video to pitch your product on the homepage of your website?

If you did I am interested to hear what impact it had.

Did it:

1. Increase time on site?
2. Increase pageviews?
3. Increase conversions? (which resulted in more revenue)

I have a startup and am thinking of investing in a video. I would love to hear your thoughts!

 

[Summer Saunders]

For me, video works great. A video like TV advertising. You have to make your video decent and not so long. The max size of my videos is 2min. I do also add a call to action button under the video. Try to make 2 or more videos in order to A/B testing.

 

[marketerbybirth]

as a customer, I always go for the descriptive videos. Don't waste your time, money and efforts in producing funny sort of illogical and imaginative ads. Come up with a finely narrated descriptive video featured with the pros of your product and then see the magic

Tip: Never try to exaggerate... its the 21st century and we are dealing with brilliant customers

 

[Mia Gibbons]

Yup video marketing on homepage working great. Another thing you should remember the autoplay option. Some niched based traffic do not like autoplay and some are like autoplaying. Do A/B testing about autoplay and run your business successful. Best of luck.