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What Is The Top Metric For Your Campaign?

Discussion in 'Mobile Marketing' started by TrafficYoda, Feb 16, 2016.

  1. TrafficYoda

    TrafficYoda Affiliate affiliate

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    I got this idea from googling various metrics... It would really help newbies understand the importance of metrics and give them insight they might have missed. Like I didn't know EPV till few days ago, after spending $300 on campaign......

    Here's how you join the conversation :)
    If you only can see 3 metrics to run your campaigns... What would it be? and Why?
    If there is one metrics you find the least important what would it be? and Why?

    I'll Start
    ROI : This will give the over look on how the campaigns is doing. Negative means Something is not right, Positive means SCALE LIKE CRAZY!
    EPV : This helps me determine which landing page, banner/angle is doing the best
    CR : To determine what offer is doing the best for the campaign

    Every metric is important but if I choose one that is least important is
    CTR : This metric tend to be overvalued because High CTR is good but if you are getting low CR it's not worth it. CTR is a something I look just to calculate my overall goal. I try not to give it more credit than it deserve.

    Your turn
    What is yours??
     

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