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What is a keyword?

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A keyword or keyword Phrase is the word or words a person types into the search box on a search engine to look up subject matter on the Internet.
 
As websites are related to a specific niche, it is important to optimize your websites according to the popular keywords related to the niche of your website. If you have good rankings for the popular keywords related to your website, you will get good amount of visitors on your website through search engines which will definitely increase the sales of your website.
 
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In the most generic sense, keywords are the terms that you enter into the search field of an online library catalog, database, electronic index, or Web search site. If you are researching the impact of computers on writing instruction, for instance, you might use the keywords writing, teaching, computers, technology, instruction, and learning. Used in various combinations, these keywords could lead you to books, articles, and Web pages that address your research question.
 
Keyword is also known as search phrase, so to fully optimize a web site, you need to optimize its keywords the search phrase
 
I think keyword might be a concept for SEO purpose but not for customers or searching purposes. Keywords are some words being used in describing a site's theme.:)
 
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