Irina Bodan
Member
Social media marketing automation
Social media is a potent marketing channel for e-commerce businesses. The number of global users of social networks is vast and climbing. 54% of social media users research products via their preferred platform.The fact that those online shops devote so much time and energy to social media marketing is not surprising. Social media marketing that works requires constant effort. You must consistently produce and distribute engaging content for your audience.
With process automation in this area, your firm can reap the rewards of social media presence without having to devote so many staff hours. There are loads of web apps or other tools out there to automate your social media. You can create posts en masse and then use tools to schedule when and how they’re distributed.
Purchase order automation
Even what may seem like a more complex area of your business can benefit from automation. Think about how you order inventory from suppliers. At a certain point, you decide that you need more stock. Then, you raise a purchase order with your preferred supplier and arrange for them to deliver. There’s no reason that the whole process can’t get automated.With automation, you can get purchase orders raised according to incoming sales. When a purchase reduces your stock to a predetermined level, the order can be generated automatically. You can even create rules about first-choice suppliers for different items.
Purchase order tracking is also more straightforward with automation. You don’t have to flip between stock sheets, emails, and other documents. Everything gets done within one management system.