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What budget ic necessary for media buying?

Discussion in 'Display Media Buying' started by btmdario, Aug 13, 2014.

  1. btmdario

    btmdario Moderator moderator Affiliate Manager affiliate

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    If you would start today again, what budget you would start with?
     
    Last edited: Aug 13, 2014
  2. tuan smash

    tuan smash Affiliate Manager Affiliate Manager affiliate

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    I'd say $1,000+.

    You need cash especially if you find a winner to fund it.

    Rule of thumb is, the less cash you have to test, the less you should test.

    That means with a $100 budget, don't go testing 50 banners, 10 landers, 5 offers... It's just ridiculous and won't give u enough data.
     
    jacobc likes this.
  3. jay smash

    jay smash Affiliate Manager Affiliate Manager affiliate

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    Theres no 'one size fits all' kind of deal out there. $1k USD is a good start to get something off the ground but you will need to have some cash to keep funding your winning campaigns. Don't get a credit card and do the whole thing on credit. It's a really bad idea.. just save your money and start when you can actually afford it not just have the money to pay for it.
     
    jacobc likes this.
  4. anislagan

    anislagan Affiliate affiliate

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    Does the $1k good enough even if you outsource the banner and landing page creation?
     
  5. tuan smash

    tuan smash Affiliate Manager Affiliate Manager affiliate

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    More cash is always a benefit... But at the same time don't let that stop you from starting.. There is no magic number that you need to start...

    Some people start with $100, and they end up growing it.. Some start with $10,000 and lose it all and never get anywhere..

    It's just one of those things...
     
    jacobc likes this.
  6. webrat

    webrat Affiliate affiliate

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    $500 - $1000 of "play money" i.e. money you can afford to lose. By all means don't be foolish and use your bill money!
     
  7. williamrs

    williamrs Affiliate affiliate

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    I believe it would be something between $500 and $2,000 depending on your verticals, platforms, skills, etc... It's hard to give an exact answer, though.
     
  8. BrandonMA

    BrandonMA Affiliate Manager Affiliate Manager affiliate

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    It took me 2k$ in spend before I got profitable.
     

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