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Web Marketing Tips to Boost results

H

highlander

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This is very important. So many businesses overspend on web marketing, and a worse sin is to buy/link swap with unrelated websites. Many who participate in any form of marketing will only have a vague idea of how their adverts are performing and others are just clueless about the whole promotion game.

If your ads are working, then roll them out on a larger scale, if not - STOP it at once and pull the ads, and use the other dozens of marketing strategies that bring 100, 200% return on your spend.


Advertising Tips:

1. Never advertise on a left hand page OR a left hand side of ANY page. This is bcos when people read, they read from left to right, their eyes are drawn to the right hand side, so thats where you want your ads - IN VIEW!

2. Never pay full price for an advert. Large companies (eg:VirginMedia) buy adverts based on readership/audience levels and hardly ever on the RATE CARD (which are overpriced anyway!), so you can and should negotiate the ad price.

3. Another huge mistake made is advertising in publications/sites bcos their competition does. This is insane! Dont think that bcos a competitor advertises, that their getting fantastic results - more likely to be advertising bcos EVERYONE ELSE IS, and its a case of copycat disease
and probably wont have a clue whether their ads work. So wont know if their ad is failing, yet keep paying year after year - and thats just chucking money away.
 
Huge Traffic : Positive Point

Nice tips,but to earn sufficiently through advertisements you need lot of high quality traffic for your website.
 
Nice tips,but to earn sufficiently through advertisements you need lot of high quality traffic for your website.

Exactly. So if you place an advert on a site with low traffic - you get low transfer of traffic too.

Swap links is the only free way left now, and even that's tougher to do these days. That will eventually be non-existent, when everyone will just charge crazy fees for adverts.
 
Solid tips...I try to create advertising spots on the top right corner of content or directly below it because of the reason you listed, people read from left to right, and sometimes after reading the only thing that gets them is the ad at the end of the article versus closing the webpage.
 
Hi,
All the tips you mention are very good to keep in mind as, you can also put your ads on the top of the page

Also, placing your ad in the upper fold can increase CTR to your site.


Thanks!!
 
MI
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