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Discussion in 'Newbie Helpdesk' started by Jason Padgett, May 18, 2016.

  1. Jason Padgett

    Jason Padgett Affiliate affiliate

    How can I understand Verticals better when choosing campaigns? How can I understand conversion points as well? Any blogs, forums videos?
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  3. Marc

    Marc 武士- Spamurai moderator affiliate

    Heya @Jason Padgett,

    before I confuse you with the next definition of verticals and horizontals, I think, the better explanation you'll have with the wikipedia article 'Vertical'.

    'Conversion points' is just another term for conversion factors, i.e. all the points which lead a web site visitor to accepting an offer, completing an offer or becoming a customer. The well known conversion factors are e.g. targeting a specific group, testimonials, naming the guarantees, free offers ('Freebies'), Call to Action (CTA), reviews, offering support with contact forms etc.

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