Thoughts on a niche with huge search volume but relatively low results on Google?

[hedonistic]

Usually a nice with 300,000 searches a month should have results in the tens or even hundreds of millions. This one has 5 million results, but the first page is dominated by huge authority sites. What are your thoughts on this? Why are there such few results & do you think it would be viable to compete in such a market?

 

[shasha]

If you are saying first page is dominated by huge authority sites, then it would be definitely not easy to rank those keywords.

 

[azgold]

What Sasha said. That might explain why the search results are lower than expected. People don't want to try and compete with them. Although, 5,000,000 try.