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The Retargeting thread...

Discussion in 'Display Media Buying' started by K, Jun 6, 2013.

  1. K

    K Administrator Administrator affiliate

    So who is retargeting yet? I've done a small test with adroll and had some great results but waiting until after 3.0 is launched to delve into it - from what I can tell it's cheap, targeted traffic - what more could you want?

    Experiences?
     
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  3. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    What made me wonder lately about retargetting are EU changes to cookies with all those warnings I'm wondering if people won't change their attitude toward it

    Johnny.
     
  4. LukePeerFly

    LukePeerFly Super Moderator Super Mod moderator Affiliate Manager Service Manager affiliate

    I've been running a retargeting campaign for both my blog and affposts for several months now. I'm running the campaigns on AdWords and I'm paying $0.09-0.10 CPC.

    The thing I really like about the retargeting campaign is that I'm getting a TON of exposure for really cheap. For example, in April my banner was served 246,890 times and it only cost just over $100 :)

    [​IMG]
     
  5. K

    K Administrator Administrator affiliate


    On google or adroll? Guide to retargeting coming?
     
  6. mattyboy

    mattyboy Affiliate affiliate

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    Nice.... Yeah I'm curious, who is the best for retargetting? I've tried with Site Scout before.
     
  7. Ciamciaj

    Ciamciaj Affiliate affiliate

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    Odp: The Retargeting thread...

    Im newbie,what's retargeting? :)
     
  8. K

    K Administrator Administrator affiliate

    Basically it's taking a list of people who have visited your site and targeting them when they leave. For example I could show you an ad for CPAFix once you've left and browsing another site to try get you back etc!
     

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