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Switching to FB traffic source

Discussion in 'Social Media' started by Sir_Zi, Mar 9, 2016.

  1. Sir_Zi

    Sir_Zi Affiliate affiliate

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    Hi FBQueen, any advice you would give for a beginner starting the journey on Facebook?

    How much daily budget should one have to advertise on FB?

    What vertical would work best on FB?

    Thank you.
     
  2. FBQueen

    FBQueen Affiliate affiliate

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    Hello Sir_Zi,

    thanks for your questions! :)

    Here are a few tips you can implement when you're just starting out with FB:

    1. Decide wether you want to do mobile or desktop traffic. I advise desktop traffic as that's usually easier to convert.
    2. As a rule of thumb for testing always spend 2-3 times of the payout before you kill a campaign. Let's say you're running a lead gen offer which pays $20/lead then test $60 worth of traffic to see if it converts or not. Also give it some time, for example set a $20/day budget to the campaign and let it run for 3 days to collect data and see how ppl engage with your ads.
    3. And as we speak of lead gens, try something simple which doesn't require a CC submit. It can be an edu offer or an insurance quote...
    4. If one offer doesn't work, make sure you keep going and testing others. I usually like to spend $300 on offers that have a higher payout.

    Best of luck!
     

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