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Supplement Marketers Fined for Deception

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djbaxter

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Supplement Marketers Fined $1.4 Million for Deception
by Richard B. Newman, Performance Marketing Insider
July 8, 2015

The marketers of a cognitive dietary supplement will pay $1.4 million in satisfaction of a settlement resolving Federal Trade Commission charges that they deceived consumers with claims that the supplement was clinically proven to significantly improve memory, mood and other cognitive functions.

Under the terms of the settlement, the defendants will pay $1 million to the FTC, and another $400,000 to satisfy a judgment in a case brought by local California law enforcement officials. They also will be barred from making similar deceptive claims in the future and from misrepresenting the existence, results or conclusions of any scientific study.

?The defendants in this case couldn?t back up their claims that Procera AVH would reverse age-related mental decline and memory loss,? said Jessica Rich, Director of the FTC?s Bureau of Consumer Protection.

According to the FTC?s complaint, the defendants marketed and sold Procera AVH as a ?solution? to memory loss and cognitive decline, including as associated with aging. The defendants advertised the product using infomercials, direct mail flyers, newspapers, and the Internet.


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