New FTC Requirements for Affiliate Marketers

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New FTC Requirements for Affiliate Marketers - By Karl Kronenberger - Affiliate Magazine
by Sara Szado, FeedFront
December 27, 2015

In May of 2015, the Federal Trade Commission released new guidelines that directly affect most affiliate marketers. The last time the FTC published guidelines related to affiliate marketing was in March of 2013 when the FTC released its updated “.com Disclosures”.

In May 2015, the FTC updated its “Endorsement Guides,” covering issues such as disclosures in close proximity to affiliate links, buying “Likes” and incentivizing Tweets, and required disclosures in consumer reviews.

Article covers new rules and guidelines regarding:

• Disclosure of Potential Commissions Near Affiliate Links
• Buying Likes and Incentivizing Tweets
• Astroturfing

Read more...

Full article appeared in issue 32 of FeedFront Magazine, which was published in October 2015: FeedFront Magazine, Issue 32 by Affiliate Summit