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Success Story: 3,656 Affiliate Sales using Retargeting Pixel

Discussion in 'Success Stories and Bragging' started by Filmosophist, May 5, 2015.

  1. Filmosophist

    Filmosophist Affiliate affiliate

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    One of the greatest pains for me as an affiliate is how to market and promote affiliate products on Amazon and in the same time retarget the people who have previously visited the affiliate page to related affiliate offers.

    So to find out how to retarget visitors from a page that I don’t own, I decided to create a mini 10 pages kindle ebook that has to do with business. I called it: “12 Distinctive and Innovative Ways of Starting a Business” which took me 5 days to complete. The next step was to list it on my Amazon seller’s account. (Amazon allows you to list your ebook free for 5 days. With Smashwords.com you can make your ebook perma-free on Amazon).

    Screenshot of my e-book:

    [​IMG]

    The Main Plan

    If I give away free copies of my Kindle ebook via Facebook ads, lovers of internet marketing niche will download my book but at the same time I will collect them using a retargeting pixel code so I can remarket a related Amazon ebook after but as an affiliate.

    Retargeting on Facebook can be an effective way to reach a targeted audience of users. Facebook retargeting works the same as a traditional retargeting – when a visitor comes to your site and leaves before converting, that same visitor can see your display ads on Facebook later – helping bring them back to your website or affiliate offer.

    Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest.

    We also all know that Facebook works best as a platform to gather people who might want what you are selling or offering, engage with them and get them into a sales funnel with a free giveaway.

    This is just a sport many savvy internet marketers and even firms are playing every single day. I have done a lot of giveaways in the past and every time did work great.


    The Problem

    Retargeting can be awesome BUT the problem most affiliates run into is that you cannot place a retargeting-code or pixel on a landing page that is not yours! Affiliate marketers are not taking advantage of this behavioral marketing practice as much as they should.


    The Solution

    So before I started Facebook ads and advertising the ebook by giving it away to business people, I decided to create a tool that combines an affiliate link, retargeting pixel code and domain that I own. This way, I will be able to retarget people from a website that I don’t own like Amazon.

    The tool is designed to easily retarget any promotion and all the traffic I want. It installs the retargeting pixel into a link which is the link that I used for Facebook ad campaign.


    The Results

    The first day of the free giveaway of the kindle book resulted in 35 downloads.

    The second day of the free giveaway of the kindle book resulted in a huge spike in ranking across all the major Kindle Store and the result was 127 downloads.

    The fifth day the result was 1,894 downloads. To get these results, I have managed to target a very passionate audience using Target Interests(link) which helps you find “hidden” interests that many advertisers have never touched in the past.

    The final result was 8,452 downloads in 10 days with ad spent 558$! The retargeting pixel showed 16,500 people.

    Check the screenshot below:

    [​IMG]


    I managed to collect 16,500 custom audience with a website that I don’t own and after that I was finally ready to promote related niche Amazon book but this time as an affiliate.


    The “BIG” Profit (Amazon Affiliate offer using FB ads)

    The next move was to create one Facebook ad campaign for a related Amazon affiliate offer (I chose the ebook “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”) by targeting the custom audience that I collected during the giveaway. I know the Amazon affiliate commission isn’t big but my target was to sell at least 1,000 ebooks with these audience.

    In order to promote affiliate offers via Facebook fan page, you have to have really good engaging content in it and to have your native advertising work efficiently. I need to engage and pre-educate my market so the audience can trust me.


    I always use native advert sponsored post – Great copy that is compelling and engaging. Sometimes I need to ask questions in the native advertising so you get people hooked and they stop and think
.

    I also tell them that its an “article” that they will read. If you target your audience properly and understand the psychology of your market then this audience is educated and always reading up on the latest marketing news.

    So from the native Facebook advert sponsored post they get driven to the blog so they get the first part of the information that they clicked on, and you further increase the engagement.



    I provided the content with a engaging banner ad that backs up what I said in my sponsored ad and carrying on the conversation on the blog and by giving them the steps on how to get the best business/marketing tips in this e-book.

    I used a very effective strategy. I created a high quality blog post and my Amazon CPA offer is embedded in the post using this simple tactic:

    Step 1. do this, step 2. do this” and makes it stand out for the call to action to happen
.

    In my landing page there is no pop ups, pop unders, exit pops and I always include TOS, earnings, privacy policy, phone number etc because I want Facebook to approve the page and let me run traffic to it.

    The Stats

    Ad spent was $155.67 for this campaign, it brought 3,656 sales from 16,500 people. The net profit of this campaign was 3,656 sales X $1,36 (hardcover, paperback, kindle edition, audiobook) for each ebook sale (8% affiliate commission) equals $4,972.16.

    Check the screenshot below:

    [​IMG]

    This confirms the belief that people are on Facebook to buy and shop products, and affiliate marketers should come close from thinking about promote affiliate offers for example e-books.

    In this case, the best way to use Facebook Ads is not for direct selling but to get books in the hands of people who will love to read them without involving them to buy anything and then retarget them by selling them related e-books.

    Action Steps

    Step 1: Identify an audience you want to penetrate, create a 10 pages e-book, list it on Amazon and then give it away using Facebook ads.

    Step 2: Before create an ad, use any tool that helps you to retarget third party offers and create your custom link with the retargeting pixel inside. Use that link on your Facebook ads.

    Step 3: Search for related interests on Facebook and create your ads. Make sure your ads are very targeted to your audience. Leave the ads to run for 10 days with daily ad spend $10-$50 depends on your budget. Let the retargeting pixel to collects all the traffic you send.

    Step 4: Create your landing page by knowing better your audience interest so you can design the content to attract and engage.
 Design compelling, engaging, and pre educating content and pay for your retargeting advertise. Four performance indicators that you want to be aware are, engagement, awareness, results, monetize.

    Step 5: Keep all ads and funnels congruent all the way through so it makes sense to the user and they get a good overall experience so you have a better or higher quality click that converts.
     
  2. rubelkhan

    rubelkhan Affiliate affiliate

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    I know the method fb custom audience method but I am not clear how I retargeting ? retargeting pixel code is power editor option.
     
  3. Reddevil

    Reddevil Affiliate affiliate

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    Good case study...really liked the way you used Amazon with Re-targeting :)
     
  4. TheDane

    TheDane Affiliate affiliate

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    seeqer likes this.
  5. Franklin Hatchett

    Franklin Hatchett Affiliate affiliate

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    Nice work op, This is why I love facebook ;)
     
  6. Just a Marketer

    Just a Marketer Affiliate affiliate

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    Excellent case study, being creative and doint out of the box definitely yields results. Also shows how powerful facebook retargeting is, I have developed a method as well which allows me to use Retargeting Pixel for CPA offers, works like a charm ;)
     
  7. dario®

    dario® Affiliate affiliate

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  8. seeqer

    seeqer Affiliate affiliate

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    Is is so awesome. I am curious as well. Innovative and eye catching. It made me scroll down out of curiosity to see it in action. Because I scrolled down, I saw more text and then headers grabbed my attention and I got curious even more. Then I started to read just like that.

    Whomever came up with the idea is a genius.
     
  9. Filmosophist

    Filmosophist Affiliate affiliate

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    Thanks for the interest guys. I think this blue line with the time is from theme. The name of the theme is:
    Stream - A Modern Magazine Theme Made For Reading

    I have installed a plugin that shows the time of the reading: WordPress › Post Reading Time WordPress Plugins

    I hope it helps.
     
    seeqer and TheDane like this.
  10. anhtt265

    anhtt265 Affiliate affiliate

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    Thanks for sharing. It's very impressive. Can you share the link of kindle Ebook that you mentioned on Amazon site?
    Is your first campaign on kindle ebook of Amazon? I'm also trying to publish kindle ebooks but still not successful.
     
  11. servandosilva

    servandosilva Moderator moderator affiliate

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    Great case study. What's your favorite tool to do retargeting within the link nowadays?
     
  12. Filmosophist

    Filmosophist Affiliate affiliate

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    The ebook it was for testing which it took me several days to complete. It was a free report (lead magnet) so I can attract as many targeted audience as I can, using my facebook retargeting pixel.. I'm planning to develop it with more valuable stuff and great content and sell it on amazon. No, it's not my first campaign on Amazon.. Did you try to publish your book on Smashwords.com?
     
    seeqer likes this.
  13. Filmosophist

    Filmosophist Affiliate affiliate

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    Me and my team created the Resocially which helps you to do retargeting within the link. Any link, any affiliate link, any offer you may want without limitation.
     
  14. seeqer

    seeqer Affiliate affiliate

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    Is it something safe to use with amazon and clickbank? <----- That is the real question.
     
  15. djax3000

    djax3000 Affiliate affiliate

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    Thanks for the case study, tips and the tools. Very valuable stuff. Possibly another lead magnet for the IM niche.
     
    Filmosophist likes this.
  16. Filmosophist

    Filmosophist Affiliate affiliate

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    Yes of course, it's 100% safe for your amazon and clickbank campaigns. You'll be able to increase exposure to all your offers and dramatically boost sales by following your visitors all over the web. For me, it's mandatory to have retargeting pixel code to all affiliate offers even if I am using my own landing pages or not. I hope it helps!
     
    AndrewCatnip likes this.
  17. AndrewCatnip

    AndrewCatnip Affiliate affiliate

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    You find the code by going to FB Ads /audiences/custom audience /and custom audience for your website . If you are using Leadpages in conjunction with your FB ad LP has a place to insert the code hope that helps
     

    Attached Files:

  18. AndrewCatnip

    AndrewCatnip Affiliate affiliate

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    Thanks for sharing the case study very informative .
     
  19. AndrewCatnip

    AndrewCatnip Affiliate affiliate

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    "So before I started Facebook ads and advertising the ebook by giving it away to business people, I decided to create a tool that combines an affiliate link, retargeting pixel code and domain that I own. This way, I will be able to retarget people from a website that I don’t own like Amazon.

    The tool is designed to easily retarget any promotion and all the traffic I want. It installs the retargeting pixel into a link which is the link that I used for Facebook ad campaign."


    Do you share the tool or can you pass on how it works that would be handy . Would love to know how .:rolleyes:
     
  20. ppcnewbie

    ppcnewbie Affiliate affiliate

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    Amazin` story, congrats, man!

    I have a question. You said you promoted a post in the 2nd part of the campaign (after you got the Custom Audience built). Was your FB page on which you posted this of any importance whatsoever? I mean, I understand you promoted the post to this Custom Audience and not your fans, but still, would this work the same if I had a newly created FB page on the topic I'm interested in, or if I had a 10k fans page with some history and previous engagement? Does this matter, or people don't care about the FB page that appears at the top of the promoted post and they simply click the ad?

    I'll read your case-study twice, because I wanna make sure I got everything right ;)

    LE:

    Hm, I think I partially found my answer "In order to promote affiliate offers via Facebook fan page, you have to have really good engaging content in it and to have your native advertising work efficiently. I need to engage and pre-educate my market so the audience can trust me."

    But I don't understand where do you send the visitors from the 2nd retargeting campaign?

    So basically this is what you do:

    1) Create a FB ad to send people to an amazon book and retarget them with your software
    2) Wait for the Custom Audience to build itself
    3) Create a promoted post on your FB page which sends users on your LP where you promote the book?

    Also, what do you mean by "have your native advertising work efficiently"?

    "I always use native advert sponsored post" - this is a fancy way of saying you use promoted posts? What's with that native stuff here?
     
    Last edited: Jun 11, 2015

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