Website Magazine just came out with a great article by Shawn Collins with lots of important industry stats from the 2009 Affiliate Summit AffStat Report. The Affstat survey was distributed to more than 450 affiliates to help determine how affiliates work and what managers can do to help them be more successful.
Included in the article are stats and commentary regarding affiliate cookie durations, commission issues, how affiliates research and find new affiliate programs and more.
Included in the article are stats and commentary regarding affiliate cookie durations, commission issues, how affiliates research and find new affiliate programs and more.
<strong><a href="http://www.websitemagazine.com/content/blogs/posts/pages/state-of-the-affiliate-marketing-industry-2009.aspx">State of the Affiliate Marketing Industry - 2009</a></strong>
The numbers behind the numbers in the performance marketing space.
Many small details combine to make for a successful affiliate program. And they can all be summed up in one tenet for affiliate managers: Ask your affiliates what they want and give it to them.
What follows are some valuable insights to the industry for both affiliates and program managers. With the massive market encompassing affiliate marketing, getting on the same page as your business partners can go a long way. Use this information to help streamline your affiliate marketing efforts and offerings.