As a relatively new entrant to affiliate marketing I seem to have reached a space that other folk must have also reached. So I'm curious to know what to do next.
Like many people (I suppose) I have stumbled into aff mktg - made heaps of mistakes - bought a few carefully selected how-to ebooks from the more credible 'donkey and shovel' salesmen & women, and have managed to create a steady monthly income of around $600.
On the one hand that's quite satisfying - I made it over the first hurdle - but on the other, it's scarcely a king's ransom. So I now find myself in a business-building quandry.
All this limited success has come from one product. It's a good product that fills a genuine need but I'm wondering whether to keep trying to build this campaign or diversify.
Clearly - having multiple products gives greater stability - but my initial goal is to cover my monthly bills - plus a bit more that can be invested back into the business.
I understand this is a business where you build brick by brick - but I'd like to avoid wasting too much time constructing rooms in the castle that aren't attractive to paying visitors.
My questions are:
1) How do you know when you have exhausted a product's potential - so that more articles and more promotion will only win decreasing marginal returns ?
2) After you have built a campaign that works reasonably well - how do you examine and monitor it to calculate whether you have constructed it in the best way possible - or whether you need to pull it apart and rebuild ?
As a footnote - my feeling is that writing articles seems only slightly better than sitting on an island stuffing keyworded notes into empty bottles and tossing them into the sea in the hope that someone, somewhere, will find and read them and respond. Does anyone have a good method for evaluating a campaign's effectiveness ?
Any thoughts will be most welcome.
Like many people (I suppose) I have stumbled into aff mktg - made heaps of mistakes - bought a few carefully selected how-to ebooks from the more credible 'donkey and shovel' salesmen & women, and have managed to create a steady monthly income of around $600.
On the one hand that's quite satisfying - I made it over the first hurdle - but on the other, it's scarcely a king's ransom. So I now find myself in a business-building quandry.
All this limited success has come from one product. It's a good product that fills a genuine need but I'm wondering whether to keep trying to build this campaign or diversify.
Clearly - having multiple products gives greater stability - but my initial goal is to cover my monthly bills - plus a bit more that can be invested back into the business.
I understand this is a business where you build brick by brick - but I'd like to avoid wasting too much time constructing rooms in the castle that aren't attractive to paying visitors.
My questions are:
1) How do you know when you have exhausted a product's potential - so that more articles and more promotion will only win decreasing marginal returns ?
2) After you have built a campaign that works reasonably well - how do you examine and monitor it to calculate whether you have constructed it in the best way possible - or whether you need to pull it apart and rebuild ?
As a footnote - my feeling is that writing articles seems only slightly better than sitting on an island stuffing keyworded notes into empty bottles and tossing them into the sea in the hope that someone, somewhere, will find and read them and respond. Does anyone have a good method for evaluating a campaign's effectiveness ?
Any thoughts will be most welcome.