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spam traps

Discussion in 'Email Marketing' started by Iss Meftah, Jul 1, 2016.

  1. Iss Meftah

    Iss Meftah Service Manager Service Manager affiliate

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    To put it simply, a “spam trap” (or commonly known as a “trap”) is an address that accepts mail but does not belong to a real user. There are two main types of traps: pristine and recycled.

    Pristine spam traps are addresses that never belonged to a real user, and never signed up for any mail. Mailing to (or “hitting”) this type of trap address is very serious because it means that the address was “scraped” from the Internet. You generally end up with these addresses on your list as a marketer if you have purchased a list of addresses or a naughty affiliate of yours engages in purchasing lists or scraping addresses. Any way you slice it, it’s very bad to mail to those addresses and is indicative of poor acquisition practices.

    Recycled spam traps are previously active addresses, which potentially belonged to a real user, but have been repurposed as a trap address after 6 or more months of inactivity and “conditioning” (meaning they returned a hard bounce error for a reasonable amount of time). It’s easy to end up with this type of trap address on your mailing list as a marketer if you don’t practice good list hygiene by removing inactive and invalid accounts regularly.

    The bottom line is: These addresses have no value to you as a sender since no one is on the other end reading your email. No good will come from mailing to spam traps.
     
  2. marzz123

    marzz123 Affiliate affiliate

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    Fascinating stuff. I signed up for something called Herculist which allowed me to send my offer to 1000 email a day every other day. In return my mailbox was flooded with dozens of offers from others doing the same thing. It was not a list building service as I never got a list. I did it thinking I would get some opt ins. I did not. All I got was lots of other offers. It was free but you obviously get what you pay for.
     
    Iss Meftah likes this.
  3. simonbrep

    simonbrep Service Manager Service Manager affiliate

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    Spam Trap Suppression List is recommended if you are not sure of the origin of the list
     
    Iss Meftah likes this.
  4. Iss Meftah

    Iss Meftah Service Manager Service Manager affiliate

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    Awesome man, where I can get access to a such thing ?
     
  5. simonbrep

    simonbrep Service Manager Service Manager affiliate

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    It comes as an addon with IEM. What system are you using?
     
    Iss Meftah likes this.
  6. Sammy Dwight

    Sammy Dwight Affiliate affiliate

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    Any idea how check my address is clean or not?
     
  7. Iss Meftah

    Iss Meftah Service Manager Service Manager affiliate

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    Am using Customized Version of MailWizz.

    As @simonbrep said run your lists through Spam Trap Suppression List
     
  8. eMonetize

    eMonetize Affiliate affiliate

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    Iss Meftah likes this.
  9. Mick Regal

    Mick Regal Affiliate Manager Affiliate Manager affiliate

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    There's a service (towerdata) which checks your emails for spam traps, bounces etc, and can also confirm if the email is active (ie opening emails).
     
    Iss Meftah likes this.
  10. igobyterry

    igobyterry Service Manager Service Manager affiliate

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    How do you guys handle inactivity? Do you stop mailing if someone hasn't opened an email in a certain period?
     
  11. mxyzptlkfishstiks

    mxyzptlkfishstiks Affiliate affiliate

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    Flag them as DNC (Do Not Contact). I pretty much ignore opens.
     
  12. Mick Regal

    Mick Regal Affiliate Manager Affiliate Manager affiliate

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    I just tried the free trial from verias.com, I found them on this forum, my point of contact was Devin who was really helpful and the service did a great job. And cheaper than others I have used.
     
    Devin@VeriAS likes this.
  13. SendEmails

    SendEmails Service Manager Service Manager affiliate

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    Yup, we always point our clients in their direction as well.
     
    Devin@VeriAS likes this.
  14. MrPRinson

    MrPRinson Affiliate affiliate

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    is there any way to know if a curtain Email is a spam trap?
     
  15. Devin@VeriAS

    Devin@VeriAS Service Manager Service Manager affiliate

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    There is, but nothing is 100 percent fool proof. My service can filter out spam traps on a basic level. However, spam traps are not all detectable - if they have not yet sprung the 'trap' there is no way of detection. If data is purchased and quality comes into question I recommend adding an additional spam trap removal service like Impression Wise to you data hygiene process.
     

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