Retargeting on Facebook

[fernandoch]

Hello,

What tool do you recommend for retargeting on facebook? Or do I even need a tool?

Thanks!

 

[K]

Are you planning on buying traffic?

 

[fernandoch]

Yeah sure, I won't rely on search engines for sure

 

[K]

Try Facebook Retargeting - Facebook Exchange Ads - FBX | Perfect Audience

I would stay away from adroll, horrible delays and dislike affiliates.

 

[fernandoch]

Thanks!

Have you tried that one?

FB Retargeter ? Ethically 'Retarget' Your Prospects All Over Facebook!

 

[servandosilva]

Have you tried FB WCAs?

It's free and directly works on Facebook.

 

[fernandoch]

Could you please post a link? Or explain a bit better what that is?

 

[servandosilva]

Sure: Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!) - Jon Loomer Digital

 

[fernandoch]

Thanks for the article but in that article there is nothing about retargeting

FB retargeter also uses custom audiences and it just simplifies all the tasks without having to edit any html files.

 

[servandosilva]

Thanks for the article but in that article there is nothing about retargeting

FB retargeter also uses custom audiences and it just simplifies all the tasks without having to edit any html files.

There's nothing about retargeting? You're probably not getting it, because I use WCAs for retargeting every week and they work really well.

Yes, it creates audiences by putting the pixel on your page, but those are FB approved audiences, not those Custom Audiences that have gotten people banned (scrapped).
And retargeting with FB is really cheap now. It's like having fans or even cheaper.

What exactly are you looking for?

 

[fernandoch]

Just to retarget users for a product I am selling.

I bought fb retargeter for now, it just simplifies the thing of having to modify html files.

 

[K]

Just to retarget users for a product I am selling.

I bought fb retargeter for now, it just simplifies the thing of having to modify html files.

Let us know how it goes, maybe a case study?

 

[fernandoch]

I wish I had some free time to do case studies

 

[servandosilva]

Just to retarget users for a product I am selling.

I bought fb retargeter for now, it just simplifies the thing of having to modify html files.

I see.

It ain't that difficult man. Just copy and paste the HTML pixel from FB, and put it in your blog or landing page. But whatever works for you is fine

 

[fernandoch]

I know it isn't, but for some bucks you can make your life easier

How are your results with retargeting? Are you measuring them?