I'm sure this has been asked and answered in this forum but not sure where. So I'll ask again. When you create a landing page for the site you are promoting and the site is selling a product, not information, is it necessary to have an auto responder set up?
Mostly affiliates in the make money and Internet marketing space focus on having autoresponders set up, it seems to me that way anyway. Affiliates that sell retail products like shoes and guitars don't seem to be quite as focused on building a list.
I think it's good to have a newsletter for most niches and capture emails for follow up purposes,
but is it 'necessary'? No not really.
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