Question about EPC and eCPM discrepancy and steps you do to choose the offer?

[danvin]

Hi everyone
I finally got approved in few affiliate network and want to start earning (or spending lol ) money, buying traffic.
But I have 2 questions and really hope someone can help me to understand.

Q1:
In one of the affiliate network I see some discrepancy in the offer's stats. For example:
Ofer 1
Commissions=$2.31
Last 10 days EPC = $51,921.00

How can it be ? By my logic max EPC can be $231 (if conversion rate is 100%)

Where am I wrong?

Same about commission vs EPC and eCMP
Ofer 2
Commision= $6.5
Last 10 days EPC = $10.79
eCMP = $982,160,00

So what is the logic here?

Q2:
Which criteria do you use to choose an offer?
Let say I want to promote offer via facebook ads
Should I just take offer with max EPC, compare it to the bids (with a correlation on LP CTR) and use it ?


Thank you

 

[Fapohunda Olufemi John]

I was hoping people will respond to this.