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Question about EPC and eCPM discrepancy and steps you do to choose the offer?

Discussion in 'Newbie Helpdesk' started by danvin, Aug 7, 2014.

  1. danvin

    danvin Affiliate affiliate

    26
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    Hi everyone :)
    I finally got approved in few affiliate network and want to start earning (or spending lol ) money, buying traffic.
    But I have 2 questions and really hope someone can help me to understand.

    Q1:
    In one of the affiliate network I see some discrepancy in the offer's stats. For example:
    Ofer 1
    Commissions=$2.31
    Last 10 days EPC = $51,921.00

    How can it be ? By my logic max EPC can be $231 (if conversion rate is 100%)

    Where am I wrong?

    Same about commission vs EPC and eCMP
    Ofer 2
    Commision= $6.5
    Last 10 days EPC = $10.79
    eCMP = $982,160,00

    So what is the logic here?

    Q2:
    Which criteria do you use to choose an offer?
    Let say I want to promote offer via facebook ads
    Should I just take offer with max EPC, compare it to the bids (with a correlation on LP CTR) and use it ?


    Thank you
     

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