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Quality scores and PPC?

Discussion in 'Display Media Buying' started by Sean percy, Jul 18, 2009.

  1. Sean percy

    Sean percy Affiliate affiliate

    Hi - I was in a meeting recently where the online marketing manager started talking about PPC costs.

    He said that we were paying more for certain phrases than we needed to becaue our content wasn't relevant to the phrases and we had a low quality score.

    Does this make sense to anybody out there - its not an area I know a great deal about you see.
  2. surreypcsupport

    surreypcsupport Affiliate affiliate

    Yep - listen to this guy - it sounds like he knows what he's talking about.

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