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Quality scores and PPC?

Sean percy

New Member
affiliate
Hi - I was in a meeting recently where the online marketing manager started talking about PPC costs.

He said that we were paying more for certain phrases than we needed to becaue our content wasn't relevant to the phrases and we had a low quality score.

Does this make sense to anybody out there - its not an area I know a great deal about you see.
 
Hi - I was in a meeting recently where the online marketing manager started talking about PPC costs.

He said that we were paying more for certain phrases than we needed to becaue our content wasn't relevant to the phrases and we had a low quality score.

Does this make sense to anybody out there - its not an area I know a great deal about you see.

Yep - listen to this guy - it sounds like he knows what he's talking about.
 
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