David Jackson
New Member
One of the first things most newbies do when they start promoting affiliate products is write a review about the products. Why? Because everybody else is doing it. And generally, most newbies follow the herd. They feel much safer doing that, rather than forge their own path.
There's only one problem...thousands of other affiliates are also writing reviews about the same exact products. It's really quite a circus. The question is should you join that circus?
Question: If thousands of affiliate marketers are all writing product reviews about the exact same products, how in the world is your review going to get noticed?
Answer: Chances are, your product review is not going to get noticed. Unless you're a skilled marketer and/or copywriter, your review is going to get buried in the sea of other product reviews.
But there is another way - a much better way, in my opinion. Instead of writing product reviews, why not write informative articles that don't actually mention the products? And include your affiliate link at the end of the article in your resource box.
This is the method I use to sell affiliate products, and it's very effective. Here's why: When prospects see an advertisement, ( and yes, product reviews are advertisements) their defensive shield automatically deploys. Getting past that shield can often be difficult, and can have a significant impact on your conversion ratio, as well as your ROI.
On the other hand, when prospects read a well-written, informative article, their defensive shields are down, because they're not reading an advertisement - so there's no reason to be on alert.
As a result, when prospects arrive at your website, they are more relaxed and less apprehensive, because they arrived willingly - without sales pressure, trickery or hype. And because they just read your article, there is a certain degree of familiarity and trust already established - greatly increasing the chances that they will purchase whatever it is that you're selling.
Now I realize not everyone has the ability to write articles. However, this is easily remedied, because there are article writing services that will write articles for you quite affordably. One such service is Bill Platt's thephantomwriters.com, which is the only article writing service that I feel comfortable recommending at this time.
In conclusion, I'm not suggesting that you don't write product reviews. After all, there are plenty of affiliate marketers who are successfully using product reviews to sell products.
I'm merely suggesting a viable alternative to that method.
David Jackson
There's only one problem...thousands of other affiliates are also writing reviews about the same exact products. It's really quite a circus. The question is should you join that circus?
Question: If thousands of affiliate marketers are all writing product reviews about the exact same products, how in the world is your review going to get noticed?
Answer: Chances are, your product review is not going to get noticed. Unless you're a skilled marketer and/or copywriter, your review is going to get buried in the sea of other product reviews.
But there is another way - a much better way, in my opinion. Instead of writing product reviews, why not write informative articles that don't actually mention the products? And include your affiliate link at the end of the article in your resource box.
This is the method I use to sell affiliate products, and it's very effective. Here's why: When prospects see an advertisement, ( and yes, product reviews are advertisements) their defensive shield automatically deploys. Getting past that shield can often be difficult, and can have a significant impact on your conversion ratio, as well as your ROI.
On the other hand, when prospects read a well-written, informative article, their defensive shields are down, because they're not reading an advertisement - so there's no reason to be on alert.
As a result, when prospects arrive at your website, they are more relaxed and less apprehensive, because they arrived willingly - without sales pressure, trickery or hype. And because they just read your article, there is a certain degree of familiarity and trust already established - greatly increasing the chances that they will purchase whatever it is that you're selling.
Now I realize not everyone has the ability to write articles. However, this is easily remedied, because there are article writing services that will write articles for you quite affordably. One such service is Bill Platt's thephantomwriters.com, which is the only article writing service that I feel comfortable recommending at this time.
In conclusion, I'm not suggesting that you don't write product reviews. After all, there are plenty of affiliate marketers who are successfully using product reviews to sell products.
I'm merely suggesting a viable alternative to that method.
David Jackson