PPC SEO Case Studies - working together

[Sweeney]

Hi Everyone

I vaguely remember seeing (some time ago) a case study of sorts that said if an advertiser appears in the search results in both the organic and paid search listings, they were ??% more likely to get clicked on than is they were visible in one or the other?

Has anyone else seen anything to back this statement up or have experience in this being true or not?

I hope someone can help

Cheers

Sweens

 

[bobwilson37]

It depends on the way the ad is posted. And also to how far the user is versed with the internet.

 

[surreypcsupport]

I would say, if two PPC adverts and two organic page title and descriptions are identical then yes, you are more likely to recieve a click than if just one listing is shown.

As for the percentage, I have no idea I'm afraid.

 

[surreypcsupport]

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