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POF's ctr's

Discussion in 'Social Media' started by mastermind97, Nov 14, 2012.

  1. mastermind97

    mastermind97 Affiliate affiliate

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    How is .071 ctr considered on pof I am running anastasia date campaign. After 32269 impressions and 23 clicks I have lowered the bid from .41 to .21, no conversions. This is in total 8 hours. I am doing direct linking. Any suggestion
     
  2. monetizer
  3. Andy Haskins

    Andy Haskins Affiliate affiliate

    How many ads are you running?

    Justin Dupre provided a cracking guest post for the POF blog a while back and this bit sticks out to me

    "Here are my simple rulesets for running and optimizing PoF dating ads.

    If Impressions > or = 1000 and Clicks = 0 – Pause the ad
    If Impressions > or = 2000 and CTR or = the payout on the offer and conversions = 0 – Pause the ad or drop the CPM on the campaign and wait a couple more thousand impressions to see if it converts. If it doesn’t shut the ad down and look at your ad copy and offers.

    Basically I want all my ads to have a .15% CTR or higher. Any lower than this and you will probably lose money hunting for conversions."

    Check it out here

    Me personally, always aim for 0.1+ too
     
  4. mastermind97

    mastermind97 Affiliate affiliate

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    Thanks Andy for the information. I am optimizing the new campaign and waiting for it to get approved
     
  5. Andy Haskins

    Andy Haskins Affiliate affiliate

    keep us posted on how you get on, if you have no luck we can see what the options are.
     
  6. mastermind97

    mastermind97 Affiliate affiliate

    206
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