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POF Case Study- Two Mature Campaigns advice?

Discussion in 'Social Media' started by HMA5150, Nov 8, 2012.

  1. HMA5150

    HMA5150 Affiliate affiliate

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    Ok so I'm doing two campaigns on POF. Both of the campaigns are targeting mature dating.


    Campaign one: 10/22/12 - 11/8/12

    Targeting widowed Woman 40+

    Clicks: 62
    Conversions: 14
    Conversion: 22.6%


    ----------------------------------------------------------------

    Campaign Two: 10/22/12 - 11/8/12

    Targeting bbw Woman 40+ Different offer

    Clicks: 24
    Conversions: 4
    Conversion: 16.7%

    At this point im almost breaking even spent $100.00

    Made $90.00

    What do you guys suggest so i can make this profitable?
     
  2. monetizer
  3. K

    K Administrator Administrator affiliate

    What CPM are you paying and how much does the offer pay out?

    Direct linking or LP?
     
  4. HMA5150

    HMA5150 Affiliate affiliate

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    Im using a landing page.

    cpm is .35in the mornings and evenings it goes up to .45

    the offer paysout $5.00
     
  5. rem0

    rem0 Affiliate affiliate

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    Kill any none performing ads, anything under 0.10% CRT is the usual rule. If you can see that some images are working well create some more ads with the images with different copy.
     
  6. strikefreedom

    strikefreedom Affiliate affiliate

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    Thanks for good information
     
  7. Meathook

    Meathook Affiliate affiliate

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    I don't know how detailed your tracking is, but do you see any trends in the time of day that indicates a better ctr or conversion rate? Day parting can be a pain if you have to do it manually, but if your getting a 22% and 16% conversion, then running the ads when they are seeing the best response might improve things.
     
  8. Meathook

    Meathook Affiliate affiliate

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    And congratulations! I didn't hit over 10% conversions in the first 5 campaigns i ran. Whatever you're doing, keep it up!
     
  9. Effect

    Effect Affiliate affiliate

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    Is this still running? nice thread
     
  10. affilaitetony

    affilaitetony Affiliate affiliate

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    Suggestions:

    -- Break down your campaigns into 2 separate age groups: 40-50 and 50+. You'll find one group has better ROI than the other.
    -- Test ANGLES. Brainstorm 4 different angles and create ads/landers based around those ideas. Then focus on the most profitable one
    -- Test LOTS of creatives. I find for every 100 creatives I test on POF, about 5 will be ultra profitable, 10 will be slightly profitable, and the rest will break even or lose money
    -- Test different login counts. Some login count ranges produce better ROI than others

    Good luck!
     
    1 person likes this.
  11. titanium777

    titanium777 Affiliate affiliate

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    Rotate images, try messing w/ sesion depth/login count, add borders to the images (for higher CTR)
     
  12. K

    K Administrator Administrator affiliate

    Any update on this?
     

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