OutBrain Age Demographics vs Broad (no age, no interests) ?

[opscurus]

OutBrain Age Demographics vs Broad (no age, no interests) ?

I sell a product for people over the age of 50.

I'm a bit confused, in OutBrain there are some demographics but it looks to me like it would narrow my audience too much, since they only have information on some websites but not all.

Also it increases CPC.

Should I just roll with showing the native ads to everyone or its much better to use those available demographics?

Thanks!

Bonus question: how many of you actually run OutBrain/Taboola ads?

 

[T J Tutor]

Hi and welcome to AffiliateFix!

I would roll with the available demographics to start. This will give you a test parameter to compare to their full run demos. Typically it is better to use a narrow focus on your demos, especially with native. However, testing occasionally shows a broader audience may perform. You really need to split test them for at least a few days to be sure.

I do use them both, as well as a few other. Mostly for high end luxury items.

Both are good, but have a bit of a learning curve.