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optimization

Discussion in 'Testing, Optimization and Scaling' started by AltGR, Jun 14, 2016.

  1. AltGR

    AltGR Affiliate affiliate

    15
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    1
    Hey Tim,

    Thank you for doing this.

    What would you say is the minimum conversion points on a daily basis that is needed for FB's optimization? And if it is not met then it is better to do the next similar action like InitiateCheckout, or site clicks.

    Let's say I start out with InitiateCheckout, and my initial test goes well. By changing the optimization to the purchase (thank you page), would the whole optimization history lost? So maybe it would be better to start a whole new campaign/adsets to test more pictures, headlines and copies as well, right? Or is there an advantage of staying in the same adset for the new pixel optimization?
     
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