monetizer expertmobi
Dismiss Notice
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

Need Help: With My FB campaigns

Discussion in 'Social Media' started by Goldensharkmarketing, May 25, 2015.

  1. Goldensharkmarketing

    Goldensharkmarketing Affiliate affiliate

    25
    8
    3
    Hello peeps!

    I recently got started with Fb advertising for my Freebie/vouchers verticals.

    Total Spent: $13.49
    Revenue: $1.07

    CPC: $0.29
    CTR: 2.50%
    Images: Free Shutterstock images from FB

    WEBSITE CLICKS:47
    REACH:4,279
    FREQUENCY:1.03

    I been running this ad for 3 days but I am not sure why is the traffic is slow for this?
    Can anyone help me on lowering my CPC and increase my ad frequency?

    Thanks
     
  2. monetizer
  3. Franklin Hatchett

    Franklin Hatchett Affiliate affiliate

    196
    108
    43
    $0.29 seems high, what country are you targeting?. whats the adverts relevance score?

    CTR seems ok, Not super high but not bad either... I would maybe work on getting the CPC down. I usually set up a bunch of test adverts then cancel anything over $0.10 CPC. My optimal is usually $0.01 - 0.07 depending on country and targeting.
     
  4. Goldensharkmarketing

    Goldensharkmarketing Affiliate affiliate

    25
    8
    3

    Hey franklin,
    Thanks for ur reply!

    I am not sure how to bring my CPC down.. my current relevance score is 9/10
    and I am on Optimized CPM
     
  5. williamrs

    williamrs Affiliate affiliate

    104
    184
    43
    You can try to increase the CTR (yours is decent, but can probably be improved) or target a less expensive audience in order to lower the CPC.

    Split-test more ads as well as demographics and see what's the cheapest combination that converts. It's not easyt o give advice without more specific information about the campaign, but this is usually what the game is about, finding cheap combinations that convert.
     
    Goldensharkmarketing likes this.

Featured Resources (View All)

MI