Here's the issue. Have a problem with math (though i always enjoy calculate things and do it well). Something is wrong here.
I previously (abt 2 weeks ago) asked quite similar question, though got no replies. Hope this time someone can explain)
I am ready to launch sweeps for Brazil.
Payout = $0,26
Decided to start with PopAds.
But!
Means to be profitable:
Only problem is that option "cpm closer to $0,22) is 10x lower then "average bid" and when you enter your bid as $0,00022 ($0,22 CPM) you expected to get "less then 1k impressions per day" and your # in bidding row is 27. Means even without blacklisting and with only raw targeting (carrier+geo+mainstream) you'll get less then 10 clicks a day and it will be very low quality traffic, so chances are you'll get none.
But if i keep the bid at "recommended" level, i need to get CTR 10-15% to be profitable. Is that CTR even possible?
Main question: Where is a mistake in my calculations? Is CTR 10-15% possible in sweeps with good traffic?
Also, bit more questions
Question 2: what is avrg CTR to be expected in popAds on sweeps vertical in tier 2-3 Geos? I estimated 1-1,5% at max,but maybe it can be much higher?
Question 3: What is avrg CR for prelander+lander combined for sweeps in tier 2-3 Geos? I expect 15-20% is maximum, probably closer to 10% max
And a little add-on.
On campaign creation tab, i made some targeting tweaks (geo, language, specific carrier, mainstream) - very basic.
But even when i entered the recommended avrg bid price ($2,8-$3 CPM), i got the message that i can expect.. mere 3k impressions/day. Wow. Its... well, its nothing.
Means no matter how i play with bids, i'll get 3k impressions/day max. Period. Whats there to fight for?
PopAds do not have enough 3g traffic from specific carrier? What network i need to go to then?
Help & advice is veeery much appreciated!
I previously (abt 2 weeks ago) asked quite similar question, though got no replies. Hope this time someone can explain)
I am ready to launch sweeps for Brazil.
Payout = $0,26
Decided to start with PopAds.
But!
- avrg bid on Popads in Brazil is around $2,2-$3 (CPM, not 1 view).
- If we propose 1% CTR, then CPC = $0,22.
Means to be profitable:
- either your CPM need to be somewhere closer to $0,22 with CTR 1%
- or your CTR need to be 10% with recommended bid price ($2,2 CPM)
- All in all, If you'll keep general conversion rate (for prelander+lander) around 11-12% (dont know if thats realistic) you should be good (around 30% ROI)
Only problem is that option "cpm closer to $0,22) is 10x lower then "average bid" and when you enter your bid as $0,00022 ($0,22 CPM) you expected to get "less then 1k impressions per day" and your # in bidding row is 27. Means even without blacklisting and with only raw targeting (carrier+geo+mainstream) you'll get less then 10 clicks a day and it will be very low quality traffic, so chances are you'll get none.
But if i keep the bid at "recommended" level, i need to get CTR 10-15% to be profitable. Is that CTR even possible?
Main question: Where is a mistake in my calculations? Is CTR 10-15% possible in sweeps with good traffic?
Also, bit more questions
Question 2: what is avrg CTR to be expected in popAds on sweeps vertical in tier 2-3 Geos? I estimated 1-1,5% at max,but maybe it can be much higher?
Question 3: What is avrg CR for prelander+lander combined for sweeps in tier 2-3 Geos? I expect 15-20% is maximum, probably closer to 10% max
And a little add-on.
On campaign creation tab, i made some targeting tweaks (geo, language, specific carrier, mainstream) - very basic.
But even when i entered the recommended avrg bid price ($2,8-$3 CPM), i got the message that i can expect.. mere 3k impressions/day. Wow. Its... well, its nothing.
Means no matter how i play with bids, i'll get 3k impressions/day max. Period. Whats there to fight for?
PopAds do not have enough 3g traffic from specific carrier? What network i need to go to then?
Help & advice is veeery much appreciated!
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