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Link Locker vs Content Locker? (Your Insights?)

Discussion in 'Incentive Marketing' started by EymardSiojo, Jan 26, 2013.

  1. EymardSiojo

    EymardSiojo GRIND! affiliate

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    Good day,

    I am wondering what your insights about this? In terms of clicks and conversions.
    In my case study, I am mainly doing LINK locking in Adworkmedia.
    I use it because it is very easy to do and I don't need any website to put it on.

    I wonder if there are people who already tested it? Content locker vs Link locker?

    Cpa networks are highly appreciated for the answer. :D
     
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  3. kotsios555

    kotsios555 Affiliate affiliate

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    so a link locker is basically a content locker but you get there by link, and not by browsing a website. From what i have experienced with product lockers, i think that direct linking is bad, people just need more motivation to follow your link, but that is just my opinion
     
  4. K

    K Administrator Administrator affiliate

    If you have a steady flow of traffic, why not split test and you can tell us :)
     
  5. LukePeerFly

    LukePeerFly Super Moderator Super Mod moderator Affiliate Manager Service Manager affiliate

    We're going to have both on incent.ly and I imagine we'll see more traffic on the link locker simply because it's easier, but the user hitting the content locker will probably be more engaged (depending on how/where it's being used) so I think it'll convert better. So far my tests with the content locker have been really good :)
     
  6. profitpixelmedia

    profitpixelmedia Affiliate affiliate

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    I def wouldn't mind finding out the results of this study :p
     
  7. tomsko

    tomsko Affiliate affiliate

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    Content locker! Link lockers convert way worse, at least for me
     
  8. Black0ut

    Black0ut Affiliate affiliate

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    It depends on niches i guess. You obviously cant use link lockers on video streaming niches but so far i've doing well with content lockers.
    @Luke looking forward to it.
     
  9. offerbit

    offerbit Affiliate Manager Affiliate Manager affiliate

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    We have both the lockers and In my experience Link lockers converts less compare to content lockers. However both has its own potential and if market right both can generate good amount of conversions.
     
  10. Community

    Community Affiliate affiliate

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    I mainly use link locking. Then the traffic goes to a PPD after the AWM link.
     
  11. goggaboss

    goggaboss Affiliate affiliate

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    i am using Link Locker.. So People will complete survey and get File Password or Code...
     
  12. sam93

    sam93 Affiliate affiliate

    Like people have said above, it depends on your niche. If you're locking video content then a content locker is the way to go, however if you're offering a download (e.g. eBook) then I've found conversions for link locker are greater.
     
  13. Shaz07

    Shaz07 Affiliate affiliate

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    We just released our robust content locker, next up is a link locker. I'm interested in seeing what everyone here prefers as well, but I agree with Sam, it depends on what you're locking.
     
  14. adl4ever2

    adl4ever2 Affiliate affiliate

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    Agree
     
  15. azgold

    azgold Moderator moderator affiliate

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    I've been reading about these a little while trying to educate myself. Think I have content locker figured out but not link locker. When I Google the term, 'what is a link locker' I come up empty - products and people wanting to know if they can use them, that sort of thing.

    If someone has time, can you please tell me what that is....in idiot-proof terms, if possible please. :)
     
  16. EymardSiojo

    EymardSiojo GRIND! affiliate

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    In content locking, you need a lander or a website you lock right? I mean you lock a product.

    In link locking, you lock the link.

    For example, your friend wants to know what website you get your free wordpress templates.. This website is not known to many but have lots of great content.
    So, to monetize the knowledge you have.. You can lock the link.. So, he/she need to complete an offer before he can visit the website.

    Money goes to you.... Resources goes to him/her
     
  17. azgold

    azgold Moderator moderator affiliate

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    Thanks, seoeymard!

    So, if I'm understanding correctly, they are basically the same thing except one offer is locked over a page or site you control and the other is a link to a page or site you do not have control of. Is that right?

    I assume these strategies are only for form submits or surveys?
     
  18. EymardSiojo

    EymardSiojo GRIND! affiliate

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    In link locking, you can also lock the ones you control..
    You can lock ANYTHING that is considered a link..
    This strategies work for every way you do it too with content lock.. Just a different approach..
     
  19. azgold

    azgold Moderator moderator affiliate

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    Great, that helps me a lot, thank-you!
     
  20. AdWorkMedia

    AdWorkMedia Affiliate Manager Affiliate Manager affiliate

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    Hey Guys! We've seen both tools outperform each other so it really depends on your niche and content. I'd recommend split testing between the Link Locker and Content Locker whenever possible to see which does better for you. Also if you can figure out a way to incorporate both methods into your site there's a chance it could increase your earnings.
     
  21. Roundhouse

    Roundhouse Affiliate affiliate

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    when linking from Youtube, I noticed the link locker performed better than a content locker.

    So, like its been said above. A lot of it depends on your niche and traffic source
     

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