This is a brief introduction to graph theory as it applies to both internal and external link building. The concepts here will be re-used in future posts, and I’ll refer back regularly.
It’s my guess that Google has hired numerous employees with PhDs in Mathematics for a variety of reasons, one being that their PR (PageRank) algorithm requires a graph theoretic approach to analyzing links, to determine whether or not they are “natural†and “organically grownâ€. Before getting too deep into analysis, which I’m leaving for later posts, let’s have a look at a few types of simple link structures for any collection of sites. For convenience, I’m referring to each collection here as a “networkâ€, thought that does not mean the same person owns all the sites.
Full story at http://www.searchenginejournal.com/link-building-structures-hunters-and-collectors/4726/
It’s my guess that Google has hired numerous employees with PhDs in Mathematics for a variety of reasons, one being that their PR (PageRank) algorithm requires a graph theoretic approach to analyzing links, to determine whether or not they are “natural†and “organically grownâ€. Before getting too deep into analysis, which I’m leaving for later posts, let’s have a look at a few types of simple link structures for any collection of sites. For convenience, I’m referring to each collection here as a “networkâ€, thought that does not mean the same person owns all the sites.
Full story at http://www.searchenginejournal.com/link-building-structures-hunters-and-collectors/4726/
