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Google incorporating site speed in search rankings
by Matt Cutts
April 9, 2010
Read more on how to check and how to improve your site speed...
by Matt Cutts
April 9, 2010
Google is incorporating site speed as one of the over 200 signals that we use in determining search rankings...
The main thing I want to get across is: don?t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight on factors like relevance, topicality, reputation, value-add, etc. ? all the factors that you probably think about all the time. Compared to those signals, site speed will carry much less weight.
In fact, if you read the official blog post, you?ll notice that the current implementation mentions that fewer than 1% of search queries will change as a result of incorporating site speed into our ranking. That means that even fewer search results are affected, since the average search query is returning 10 or so search results on each page. So please don?t worry that the effect of this change will be huge. In fact, I believe the official blog post mentioned that ?We launched this change a few weeks back after rigorous testing.? The fact that not too many people noticed the change is another reason not to stress out disproportionately over this change.
Read more on how to check and how to improve your site speed...