FourthWorld
Member
Citing the same comScore survey, these two sites present the data with different emphases:
It?s official: Mobile devices surpass PCs in online retail
Online Shoppers Prefer PCs Over Mobile Devices When Making Internet Purchases
The detail they differ on may be especially interesting to affiliates: while a majority of time spent shopping is done on mobile (very slender, 55%), much of that is for product comparison and selection, with many users preferring to place the actual purchase on their PCs.
Both articles offer good descriptions of user behaviors in different demographic segments as well.
It?s official: Mobile devices surpass PCs in online retail
Online Shoppers Prefer PCs Over Mobile Devices When Making Internet Purchases
The detail they differ on may be especially interesting to affiliates: while a majority of time spent shopping is done on mobile (very slender, 55%), much of that is for product comparison and selection, with many users preferring to place the actual purchase on their PCs.
Both articles offer good descriptions of user behaviors in different demographic segments as well.
