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Interest targeting for broad dating on FB

Discussion in 'Social Media' started by Mscimitar, Oct 18, 2013.

  1. Mscimitar

    Mscimitar Affiliate affiliate

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    Nowadays with increased competition, do you find it necessary to use interest targeting on Facebook in order to do well with general/broad dating? I find interest targeting can boost CTRs but they also vastly limit your reach and limits scalability on a campaign.
     
    1 person likes this.
  2. charles_ngo

    charles_ngo Affiliate affiliate

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    Depends on the country. One like USA you could use interest targeting since the demographic is so big. A smaller country like Sweden, interest targeting would kill your volume
     

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