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Interest targeting for broad dating on FB

Discussion in 'Social Media' started by Mscimitar, Oct 18, 2013.

  1. Mscimitar

    Mscimitar Affiliate affiliate

    Nowadays with increased competition, do you find it necessary to use interest targeting on Facebook in order to do well with general/broad dating? I find interest targeting can boost CTRs but they also vastly limit your reach and limits scalability on a campaign.
    1 person likes this.
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  3. charles_ngo

    charles_ngo Affiliate affiliate

    Depends on the country. One like USA you could use interest targeting since the demographic is so big. A smaller country like Sweden, interest targeting would kill your volume

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